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Early Origin
Founder, Lim Tian Siu, grew up in Chin Kang, Fukien, China in 1919. At 14, he sailed for Manila earning his keep as a cigarette factory worker until he was promoted as a sales agent. Manila was then a promise land for migrants and he was able to survive and harvest its fruits together with a growing family. When war broke out in Manila on December, 1941, the Lim family moved out of city, which was heavily occupied with Japanese forces and, settled at the outskirts cultivating a piece of land saved up before the war. Their survival relied heavily on their farm produce.

When the war ended, Manila was heavily destroyed and the family decided to move from Manila to Cotabato City, a thriving business center in South-Central Mindanao, where they were able to put up a small trading business to include a buying and selling involving freshwater eels. This initial venture was shortlived, as the first store was burned.

With the aid of relatives, Lim Tian Siu, his spouse, Ko Giok Loo, and his family moved to Davao City, and ventured into the textile business in 1952. Starting the business with seven employees and a renewed strength to pursue greater returns from his business, the textile business was a success. But, once again, his strength of character was tested, as the textile store burned to the ground.

New Beginnings
Rising the New Heights
More than thirty years of Value Shopping
Latest News

Testimonials


Marithel Belarmino
PEOPLE Assistant

I started working here as a Sales Associate, then as Counter Checker assigned at Department Store. Currently, I am a PEOPLE Assistant assigned at PEOPLE Department. Working here for three years and two months is quite a great experience. I was with different companies befor... read more

Anastacio M. Cadigal
Senior Sales Associate

Being one of the NCCC associates way back September 21, 1979 is one of the most significant part of my life. It is a great opportunity, honor, and blessing to work with Tatay, Nanay, and Sir Henry. Their unconditional love and care for associates' became the company's s... read more

Dennis Arcillo
Graphic Artist

It is a great pleasure to be part of the NCCC Family. Actually, NCCC is my first employer. I started as a sales associates in Department Store and was assigned as a propsman for the Creative and Production Group of Central Marketing.

I have learned more from experience... read more

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