Hardwaremaxx traces its roots back to the early 1980s as part of the hardware section of New City Commercial Center (NCCC). In 2003, NCCC transformed this section into a standalone retail concept—Hardwaremaxx—dedicated to providing convenient, accessible, and reliable hardware essentials for every home and business.

Over the years, Hardwaremaxx has evolved into a one-stop destination for a wide range of hardware and home improvement needs. Its extensive product lines include car accessories, paint materials, industrial and power tools, electrical and electronic items, gadgets, plumbing essentials, and more—all designed to meet the everyday demands of homeowners, builders, and professionals alike.

As of 2025, Hardwaremaxx proudly operates 13 branches across Luzon and Mindanao—namely Main Magsaysay, Calinan, Catalunan Grande, Centerpoint, Sentro Maa, VP, Panacan, Cabantian, Mandug, Nabunturan, Lupon, Tagum, and Palawan—with the Maa branch set to reopen soon.

The business unit also manages three in-house brands—Maxx Home, Maxx Dog
Food, and Maxx Builders—each catering to specific customer needs, from household essentials to construction materials and pet care products.

Further expanding its reach, Hardwaremaxx introduced Maxx’s Pet Bowtique and Pawlor, a dedicated pet grooming and retail concept that offers professional grooming services and a wide selection of pet products, including premium food, accessories, and pet care items.

Driven by its commitment to quality, service, and community, Hardwaremaxx continues to grow and innovate. In the coming years, the brand aims to expand its presence across the country—bringing accessible, affordable, and dependable hardware solutions to every Filipino home.