New City Commercial Corporation (NCCC) has been a household name in Davao City for the past four decades.

From what was once a textile store, it has now established itself as a major player in the retail industry, going head-to-head with some of the country’s largest retail companies.

The homegrown company was born out of the hard work of Mr. Lim Tian Siu, who in 1919 travelled from his hometown in Chin Kang, Fukien, China to the Philippines at the age 14 seeking a better life.

Mr. Lim, or Tatay as he is fondly called in NCCC, started out as a cigarette factory worker in Manila. He later rose to the ranks to become a sales agent.

NCCC Cares, Inc., is a non- stock, non- profit organization, incorporated with the Securities and Exchange Commission and licensed by the Department of Social Welfare and Development.

The organization operates as a social welfare agency implementing programs for children, family, community development and pro-environment advocacy.